Audience, Purpose & Legal Foundations

Understand who reads your listings and how to cater to their needs while ensuring compliance with fair housing laws.

Structuring a Compelling Description

Learn the art of crafting headlines, sequencing information, and avoiding language that could be discriminatory.

Highlighting Features Effectively

Discover how to turn property features into benefits without violating guidelines and targeting specific demographics.

Unlock the Secrets of Real Estate Description Writing

In this comprehensive course, you will delve into the intricacies of writing compelling and compliant MLS and online property descriptions. From understanding fair housing laws to structuring standout descriptions, this course equips you with the skills to craft engaging content that resonates with your audience and drives sales. Take the first step towards becoming a master in real estate description writing today!

Course Curriculum

4 Chapters · 4 Lessons

  1. 1

    Understanding Your Audience and Legal Foundations

    1. (Included in full purchase)

      Fair Housing Basics

  2. 2

    Structuring a Compelling Description

    1. (Included in full purchase)

      Effective Information Sequencing

  3. 3

    Highlighting Features Without Violating Guidelines

    1. (Included in full purchase)

      Neutral Lifestyle Elements

  4. 4

    MLS Rules and Online Optimization

    1. (Included in full purchase)

      SEO and Final Compliance Check

Ready to Transform Your Real Estate Descriptions?

Take the next step towards mastering the art of writing compelling and compliant real estate descriptions. Enroll now to unlock exclusive insights and elevate your property listings!

$15.00

Enroll Now